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What are long stem roses?

What are long stem roses?

I have seen advertisements for long stem roses where the length of the rose is 40 cm (about 16 inches long).   We usually try to get 70 cm or 80 cm (about 27 inches).   But today we were able to get 90 cm, which, when put in a vase, came up to 100 cm or 37 inches tall.  What do you think looks more impressive?