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Mothers' Day Flower Etiquette

Mothers' Day Flower Etiquette

Is there an etiquette regarding what kind or color of flowers one should send for Mothers' Day?

When I first started in the floral industry way back in 1988, I was told that one should send only pink roses and other flowers to the many women on one's gift list and send red only to one's mother.   When the mother passes away, one is allowed to send red flowers to one's wife and other women on one's gift list.  
I admit that I have never seen this in writing so I do not have back up support for this concept.