There is a style of floral design called "grouping," where similar flowers are placed together in the arrangement instead of mixing them symetrically throughout the arrangement.   This arrangement takes that idea to an extreme where all the roses are grouped together pointing in one direction while the orchids are... Continue reading →

Customers always ask for a bright and cheery arrangement  (do they really think we do dull and depressing flower arrangements????), especially when the recipient is not well.   Yellow is considered the bright and cheery color because it represents the sun and sunlight.   Through the years, we have offered... Continue reading →

Peter Demetreus, the man who built Surf Florist into a floral powerhouse on Miami Beach and from whom I bought the business back in 1988, developed this arrangement based on a German style called Biedermeier.    Here we have adjusted the arrangement using the fall colors, also called Earth Tones:... Continue reading →

Every flower arrangement should tell a story or convey an experience.   Our tropical arrangements (also called exotic arrangements) use these little tiki huts made from coconuts, sea shells and star fish to connote a tropical experience (like Miami). Continue reading →

How are roses priced?   Roses are a market commodity product, meaning that just like gold and tomatoes, they go up in price when the demand is high (think Valentines' day) and they drop when when there is little demand for the product.   Another factor which impacts the price... Continue reading →

Our most popular Thanksgiving arrangement is set in a cornucopia (also known as the "Horn of Plenty") basket.    Usually it's stuffed with fruit to connote a successful harvest (or a successful lifestyle) but we add flowers to make it the perfect centerpiece. Continue reading →

Ever wonder what it is like to work in a flower shop?    In The New York Times trendy column, "Modern Love," Alisha Gorder offers a personal glimpse to that age old question.    Speaking from a personal perspective, a flower shop job has its pluses and minuses like all... Continue reading →

In one of my joking moods, I say that "Mother Nature is good, but she's not perfect.   That's why she created florists."  This is very true in the case of orchid plants.   They are very popular, very striking, very pretty....but, as they say, presentation is very important.  ... Continue reading →

For the last number of years, the Town of Surfside (where we began many, many years ago!) has asked us to provide a flower arrangement for their Memorial Day (see above) and Veterans' Day observances.  Here, Rebecca Flores of the Town of Surfside Recreation Department stands near one of our... Continue reading →